Brits 'scared away' from Majorca as holiday hotspot left 'completely dead'

Spanish officials have warned that overtourismprotests are scaring off holidaymakers.

Some locals in Majorca have claimed that certain resorts are "completely dead", following several years of intense campaigning about the impacts of tourism on the Balearic islands and those similar to it.

Restaurant association president, Juanmi Ferrer, has now warned that the protests are "scaring visitors away", while Miguel Pérez‑Marsá, head of the nightlife association, sounded a similar alarm. He told the Majorca Daily Bulletin: "The tourists we're interested in are being driven away; they don't feel welcome and are going to other destinations."

Pedro Oliver, president of the College of Tour Guides, toldMail Online that his industry had been impacted by the negative messaging. "The anti‑tourism messages are resonating," he said, noting that sales were down 20 % as key markets including Brits and Germans were staying away.

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Biel Rosales, who runs excursion provider Proguies Turístics, said activity had been cut in half this summer, blaming the protests as well as rising prices. "Tourismphobia and the idea that tourists are not welcome are hurting us greatly," he said.

The cooling effect has also been felt in the taxi ranks. Biel Moragues, who works in one of the island's taxi associations, told Mail Online: "British tourists are the most upset by the protests and have changed their holiday destination."

Lesley Johnson, from Leicester, has been living in Majorca for 30 years and has seen a big change this year. Where previously the main strip would be packed and difficult to walk down on Friday and Saturday evenings, now it is "dead". She echoed the complaints of other Brits who have made the holiday island their home, that the number of their compatriots living in Majorca is dwindling as each year passes.

While it is hard to judge how many people have visited Majorca so far this summer and whether overall numbers are down, early-season figures suggest Brits might be staying away.

In March, visitors from Majorca's third-largest market, the UK, were down 23.2 % to 48,741. For the Balearics as a whole, the UK fell 25.3 % to 52,170. Other markets showed notable decreases as well, with France down 39.4 % in Majorca and Italy 40.1 %.

It may be that Brits are avoiding the Balearic islands such as Majorca and opting for the Canaries instead. Recent Canary Islands Statistics Institute data show an influx of British tourists to Lanzarote so far this summer. Numbers have swelled by just shy of 40,000, despite widespread demonstrations rocking the archipelago.

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According to Gazette Life, UK visitor numbers to Lanzarote surged from 691,902 to 738,387 during the five‑month period year‑on‑year. Intriguingly, German visitor numbers have dwindled by nearly 30,000 in Lanzarote, as recorded between January and May 2025.

Official figures on the number of visitors to Majorca over the month of June will be released this week. They will offer a good indication of whether tourism to the island has slumped, as it did in May, when visitor numbers were down by just over 1 %.

Jordi Mora, president of the Federation of Small and Medium Enterprises of Majorca, has argued against the suggestion that the protests were scaring tourists away, claiming that there would be a 5 % growth in visitor numbers this year compared to last, once the season is complete.